Strategic themes are broad concepts used to steer an organization's direction, actions, and investments. They are the most significant elements that guide a company's strategy and long-term success by encapsulating the goals and values of a corporation. Strategic themes provide a shared purpose across all segments of a company, from executive leadership to those on the front-lines. Effective strategic themes can be used to set the tone for how a company plans to reach its short- and long-term goals.